Baton Rouge Community College (BRCC) is proud to announce that it has been recognized with two prestigious awards from the 2023 Educational Advertising Awards, along with partnering agency Feigley Communications. The college received a Gold award for Television Advertising-Single for their BRCC Fall 2023 TV Commercial, as well as a Silver award in the Special Video category for their BRCC 25th Anniversary Video.
The Educational Advertising Awards is an annual competition that celebrates excellence in marketing and advertising within the realm of education. With more than 2,000 entries from over 1,000 colleges, universities, and educational agencies across the country, the competition is fierce and the accolades are highly coveted. BRCC's success in receiving two awards is a testament to the exceptional talent and creativity of their marketing and communications efforts.
"We are thrilled to receive these two awards from the Educational Advertising Awards," said Dr. Willie E. Smith, Chancellor of Baton Rouge Community College. "These accolades are a reflection of the hard work and dedication of our team and marketing partners at Feigley Communications in showcasing the unique offerings and opportunities available at BRCC."
The Gold award in the Television Advertising-Single category was presented to BRCC for their Fall 2023 TV Commercial. The commercial, produced in collaboration with Feigley Communications, showcased the vibrant and diverse community at BRCC, as well as the college's commitment to academic excellence and student success. The visually stunning and emotionally compelling commercial captured the essence of the BRCC experience and resonated with audiences.
In addition, BRCC was also honored with a Silver award in the Special Video category for their BRCC 25th Anniversary Video. The video celebrated a quarter-century of excellence in education and community engagement at BRCC. The video highlighted the college's rich history, achievements, and impact on the Baton Rouge community, and served as a tribute to the dedicated faculty, staff, and students who have contributed to BRCC's success over the years.
"We are proud of the work we developed and executed for our Baton Rouge Community College client. BRCC has been recognized by one of the leading education marketing awards competitions in the country," said Stuart Feigley, President and Creative Director for Feigley Communications. "These awards are a testament to our ongoing commitment to creativity, innovation, and excellence in all of our marketing efforts."
“We are incredibly honored to receive these awards, which recognize the creativity and strategic vision of our Marketing and Public Relations team at BRCC, along with our partners at Feigley Communications,” said BRCC Chief Marketing and Public Relations Officer Kizzy Payton. “This achievement highlights our commitment to excellence and the impactful ways we engage with the community, and our current and prospective students. As we celebrate this accomplishment, we remain focused on advancing our mission to deliver exceptional educational experiences and to vividly share the BRCC story through our innovative marketing and communications efforts.”
As recipients of these prestigious awards, BRCC is now acknowledged as a trailblazer in educational marketing and advertising. The college's dedication to telling their story through compelling visuals and narratives has set them apart from their peers and solidified their reputation as a premier institution in the region.
Moving forward, BRCC remains committed to building on their success and continuing to enhance their marketing and communications efforts. By showcasing the unique programs, resources, and opportunities available at the college, BRCC aims to attract and engage a diverse student population and continue making a positive impact on the Baton Rouge community.
Judges for the 2023 Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals, and institutions from all 50 states and numerous foreign countries submitted their work for awards consideration. A full list of winners can be found here.