Advertising & Marketing I & II

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Class Description

This course is to acquaint students with basic Advertising and Marketing skills used in a variety of settings for personal and business use. It provides instruction in design principles and the use of type, illustrations, and digital images to create marketing campaigns suitable for a variety of customer needs. Skills addressed will include techniques to create a personal portfolio and promotional items. Students will be exposed to desktop publishing, laser engraving, screen -printing, banner, sign and button making.